Paul RutherfordIn the run-up to the 2003 U.S. invasion of Iraq, White House Chief of Staff Andrew Card commented on the timing of the war by saying "You don't roll out new products in August." While not sharing Card's enthusiasm for the war, this work also sees it as a marketing exercise, examining the activities of the Pentagon and U.S. television newsrooms in selling the war to the American people. Consistent with his analysis of the war as marketing, the author also explores the reactions of "consumers" (also known as "citizens) to the propaganda efforts of the military and the media through interviews conducted with politically informed individuals from Toronto.