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FAME AND FORTUNE: HOW SUCCESSFUL COMPANIES BUILD WINNING REPUTATI ONS: HOW SUCESSFUL COMPANIES BUILD WINNING REPUTATIONS

ISBN: 9780130937377
Shows how to quantitatively measure your company's reputation, estimate its business value, and enhance it over both the short- and long-term. This book teaches you how to benchmark your firm's reputation against key rivals in six key areas. It also shows how to follow a set of core principles to build visibility, distinctiveness, and consistency.